Retail & Consumer

Sayenko Kharenko’s retail & consumer group advises some of the world's best-known brands - consumer products, fashion and luxury brands, retail, food and beverage, - on all stages of the product and brand lifecycle, from design through to manufacturing, packaging, distribution, marketing, advertising and retail. The group also represents financial institutions working together with the industry.




General info

Our multidisciplinary team provides retail and consumer clients with practical and commercial advice across a full range of legal services including:

  • Antitrust and competition
  • Brand protection & anti-counterfeiting
  • Consumer law including advertising, marketing and promotions
  • Corporate law and M&A
  • Dispute resolution
  • Disruptive technology and e-commerce
  • Franchising, licensing and distribution arrangements
  • HR, employment and benefit services
  • Intellectual property
  • Logistics, packaging, manufacturing
  • Privacy & data protection
  • Product liability, product labeling, safety and compliance issues affecting manufacturers, importers and retailers
  • Real estate
  • Tax and transfer pricing

Our clients include some of the world’s best-known consumer product businesses such as AB InBev, Cadbury, Coca-Cola, Consortium of PROSECCO wine producers, Friesland Campina, JTI, Kimberly-Clark, Oerlemans Foods, Pelagia, Philip Morris Ukraine, PODRAVKA d.d., Procter & Gamble, Reckitt Benckiser, Unimilk, as well as multinational and smaller retailers Auchan, MIH Allegro, Karavan, and SMYK.

Related professionals

Svitlana Gurieieva


Valentyna Hvozd


Oleksandr Nikolaichyk


Vitaliy Odzhykovskyy


Yaroslav Ognevyuk


Vladimir Sayenko


Oleg Klymchuk


Dmitry Taranyk

Of Counsel

Oksana Daskaliuk

Senior Associate

Kateryna Kolos

Senior Associate

Julia Kuyda

Senior Associate

Tetiana Drok



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During the martial regime, Ukraine controls retail prices of a number of products, including food and gasoline
25 March 2021


Sayenko Kharenko advises Bel Group on disposal of its Ukrainian business to Lactalis
24 November 2020


Sayenko Kharenko continues to successfully defend the interests of the Auchan Group of Companies
16 November 2020


Sayenko Kharenko advises EBRD on USD 100 million loan to Novus Group
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