Retail & Consumer


Sayenko Kharenko’s retail & consumer group advises some of the world's best-known brands - consumer products, fashion and luxury brands, retail, food and beverage, - on all stages of the product and brand lifecycle, from design through to manufacturing, packaging, distribution, marketing, advertising and retail. The group also represents financial institutions working together with the industry.

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PROJECTS COMPLETED

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General info

Our multidisciplinary team provides retail and consumer clients with practical and commercial advice across a full range of legal services including:

  • Antitrust and competition
  • Brand protection & anti-counterfeiting
  • Consumer law including advertising, marketing and promotions
  • Corporate law and M&A
  • Dispute resolution
  • Disruptive technology and e-commerce
  • Franchising, licencing and distribution arrangements
  • HR, employment and benefit services
  • Intellectual property
  • Logistics, packaging, manufacturing
  • Privacy & data protection
  • Product liability, product labelling, safety and compliance issues affecting manufacturers, importers and retailers
  • Real estate
  • Tax and transfer pricing

Our clients include some of the world’s best-known consumer product businesses such as AB InBev, Cadbury, Coca-Cola, Consortium of PROSECCO wine producers, Friesland Campina, JTI, Kimberly-Clark, Oerlemans Foods, Pelagia, Philip Morris Ukraine, PODRAVKA d.d., Procter & Gamble, Reckitt Benckiser, Unimilk, as well as multinational and smaller retailers Auchan, MIH Allegro, Karavan, and SMYK.

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Of Counsel

Дмитро Тараник

Recognition

Recommended among law firms in Retail
Ukrainian Law Firms 2021

Media & Insight Retail & Consumer

21 November 2025

Projects

Ігор ЛозенкоВладислава Міцай
Sayenko Kharenko advises EBRD on EUR 11 million secured financing to KMW to support the construction of the new beverage plant
07 June 2022

Projects

Sayenko Kharenko has successfully defended the rights of the well-known hemostatic agent “Krovospas” inventors
22 March 2022
Анжела Махінова
During the martial regime, Ukraine controls retail prices of a number of products, including food and gasoline
25 March 2021

Projects

Олександр НіколайчикАнтон Керімов-Вараницький
Sayenko Kharenko advises Bel Group on disposal of its Ukrainian business to Lactalis
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