Marketing & Advertising

We have expertise and experience in the full range of legal services in this area, whether it is a sponsorship project, a sweepstake, or an ad claim.


Sayenko Kharenko boasts a team of highly experienced lawyers who regularly advise international and domestic clients on implementing the legal side of their ideas in advertising and promoting their products and brands.

We have established relations with advertisers from pharmaceuticals and healthcare, retail and consumer and technology sectors. We provide legal support in a range of areas:

  • Negotiating and drafting sponsorship agreements, advertising shooting, talent searches, advert placements and a hefty number of other related agreements
  • Assistance in implementing advertising and promotional contests, sweepstakes, and advice on gambling-related risks
  • Reviewing advert claims and disclaimers in line with your marketing or advertising agency
  • Handling matters before the Ukrainian Advertising Enforcement Authority and the Ukrainian Competition Authority (investigations, enforcements regarding unfair or comparative advertising, consumers’ claims)

As an exclusive member of the Global Advertising Lawyers Alliance, we are able to handle projects for clients who seek multi-jurisdictional advice.

We also have experience working with special software for approving promo materials and are always ready to integrate our legal work efficiently into the standard approval procedures of our clients. Our clients also benefit from our comprehensive understanding of practice and trends based on our internal database of ad claims & disclaimers where we have already systematized about 100 practical cases.

Recent projects
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